Brand PR & Communications Manager (Ladies’ High Fashion) ($30K – 33K) (ref: JC)

Posted 4 weeks ago

Responsibilities

  1. Formulate external communication strategies and brand‑storytelling assets aligned with brand identity.
  2. Develop and maintain relationships with fashion media, influencers and stylists; deliver media coverage and collaborations.
  3. Plan and execute brand‑hosted events, cocktail receptions and product launches.
  4. Oversee brand communication strategy for Instagram, Xiaohongshu and other social‑media channels.
  5. Track brand reputation, prepare performance reviews, mitigate PR risks and identify cross‑brand opportunities.

Requirements

  1. 3 – 5 years of PR & communications experience in fashion or luxury sectors, existing industry contacts are advantageous.
  2. Fluent in English and Chinese, familiar with Greater‑China fashion media landscape.
  3. Competent in project management and business negotiation, self‑driven with strong fashion sensibility

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Job Features

Job CategoryE-commerce, Digital Marketing

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