Digital Marketing Executive – Own brand Consumer Electronic

Responsibilities:

• Develop marketing strategies, convert brand missions and commercial objectives into go-to-market plans, ATL, BTL and TTL execution for various channels
• Manage social media channels by scheduling content, generating innovative ideas, and creating engaging materials to drive user engagement and achieve conversion goals
• Optimize digital media buying for user acquisition on and re-marketing campaigns to enhance ROI efficiency
• Support e-commerce and loyalty program 
• Organize, implement and monitor promotional & marketing campaigns and events based on the established objectives, budget and schedule
• Maximize sell through own brand properly merchandising point of purchase material
• Lead and coordinate ad hoc projects whenever necessary

Requirements:

• Bachelor’s degree in Marketing, Business or related disciplines
• At least 3 years relevant experiences, knowledge with E-commerce, SEO and SEM knowledge is an advantage
• Aptitude for continuous learning and able to apply new knowledge in a diverse and energetic work culture
• Able to work independently, detail-minded and can-do attitude
• Excellent communication skills in both spoken and written English and Chinese
• Proficiency in Microsoft Office Word, Excel, and PowerPoint

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