Posted 3 months ago
Responsibilities:
- Responsible for developing and executing all marketing, PR KOL, CRM, VIP, and CSR programmes locally with the view to increase brand awareness, customer reach – ultimately driving foot traffic and sales
- Marketing Plan inclusive of SWOT, competitor brand, product and pricing research, consumer analysis segmentation, brand positioning, Macro and Micro trends, annual marketing imperatives / aims and objectives, key strategies and tactics to achieve and align with business targets, company vision, mission and brand promise
- KOL plan for development and execution locally
- PR plan and proposal and editorial calendar
- EDM and social media calendar to be worked on in conjunction with the Digital Marketing Manager base on the HK Master Calendar
Requirements:
- Degree in Business Administration or Marketing or related disciplines
- Minimum 5 years relevant experience of B2B / B2C retail marketing
- Excellent communicator with both retail and CS, and update consistently
Able to exercise omnichannel strategy, justifying media / press spending rationalized to its return (ROI) - Able to formulate and implement creative marketing strategies within a tight budget and maximize potential ROI
- In depth knowledge of HK Demographic, culture and consumer spending market
We are welcome applicants resend resumes to us even you have applied jobs in our company before. (Personal data submitted are for recruitment purpose only.)
Job Features
| Job Category | Sales & Marketing |