Senior / Marketing Manager

Posted 11 months ago

Responsibilities:

  • Manage the global marketing budget and reporting for both online and offline
  • Manage marketing processes, briefs and oversell all brand creative from templates, signage and multi-media to lookbook and catalogue creation and production
  • Liaise with KOLs, Customer Service, Design Departments to create editorial and content for the lookbook and social channels
  • Manage and coordinate photoshoots for corporate sales and design departments
  • Responsible for all copywriting and copy approvals inclusive of headlines, taglines, body copy, product text, social captions, edms, blogs, editorials, catalogues, company presentations, press release, etc.
  • Consumer analysis segmentation, brand positioning, Marco and Micro Trends, annual marketing imperatives / aims and objectives, key strategies and tactics to achieve and align with business targets, company vision, mission and brand promise
  • Responsible for Internal Marketing and CSR
  • Execute and manage HK Marketing for B2B and B2C
  • Manage and oversee salesforce loyalty program and implementation across all regions
  • Manage and oversee ecomm sites and customers journeys for both B2B and B2C

Requirements:

  • Degree in Marketing, Public Relations or related disciplines
  • Minimum 8 years in a Marketing / Brand managerial role
  • Has in-depth market knowledge of HK market, ideally furniture & accessories (or home furnishings), ability to drive exponential increase of brand followers
  • Gravitas & excellent communicator
  • B2B and B2C retail marketing experience
  • Excellent copywriting and communication skills in English, Cantonese & Mandarin
  • Content creation and creative brand experience
  • Analytical, data driven, strategic thinker
  • Ability to multi task across a variety of businesses and regions with an international mindset
  • Knowledge of salesforce, magento, netsuite, a bonus

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Job CategorySales & Marketing

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