Posted 4 months ago
Responsibilities:
- Manage the global marketing budget and reporting for both online and offline
- Manage marketing processes, briefs and oversell all brand creative from templates, signage and multi-media to lookbook and catalogue creation and production
- Liaise with KOLs, Customer Service, Design Departments to create editorial and content for the lookbook and social channels
- Manage and coordinate photoshoots for corporate sales and design departments
- Responsible for all copywriting and copy approvals inclusive of headlines, taglines, body copy, product text, social captions, edms, blogs, editorials, catalogues, company presentations, press release, etc.
- Consumer analysis segmentation, brand positioning, Marco and Micro Trends, annual marketing imperatives / aims and objectives, key strategies and tactics to achieve and align with business targets, company vision, mission and brand promise
- Responsible for Internal Marketing and CSR
- Execute and manage HK Marketing for B2B and B2C
- Manage and oversee salesforce loyalty program and implementation across all regions
- Manage and oversee ecomm sites and customers journeys for both B2B and B2C
Requirements:
- Degree in Marketing, Public Relations or related disciplines
- Minimum 8 years in a Marketing / Brand managerial role
- Has in-depth market knowledge of HK market, ideally furniture & accessories (or home furnishings), ability to drive exponential increase of brand followers
- Gravitas & excellent communicator
- B2B and B2C retail marketing experience
- Excellent copywriting and communication skills in English, Cantonese & Mandarin
- Content creation and creative brand experience
- Analytical, data driven, strategic thinker
- Ability to multi task across a variety of businesses and regions with an international mindset
- Knowledge of salesforce, magento, netsuite, a bonus
We are welcome applicants resend resumes to us even you have applied jobs in our company before. (Personal data submitted are for recruitment purpose only.)
Job Features
| Job Category | Sales & Marketing |