Senior Marketing Manager

Posted 1 month ago

Responsibilities:

  • Manage the global marketing budget and reporting for both online and offline.
  • Manage marketing processes, briefs and oversell all brand creative from templates, signage and multi-media to lookbook and catalogue creation and production.
  • Consumer analysis segmentation, brand positioning, Marco and Micro Trends, annual marketing imperatives / aims and objectives, key strategies and tactics to achieve and align with business targets, company vision, mission and brand promise.
  • Responsible for Internal Marketing and CSR.
  • Execute and manage HK Marketing for B2B and B2C.
  • Manage and oversee salesforce loyalty program and implementation across all regions.
  • Manage and oversee ecomm sites and customers journeys for both B2B and B2C.


Requirements:

  • Degree in Marketing, Public Relations or related disciplines.
  • Minimum 8 years in a Marketing / Brand managerial role.
  • B2B and B2C retail marketing experience.
  • Excellent copywriting and communication skills in English, Cantonese & Mandarin.
  • Content creation and creative brand experience.
  • Analytical, data driven, strategic thinker.
  • Ability to multi task across a variety of businesses and regions with an international mindset.
  • Knowledge of salesforce, magento, netsuite, a bonus.

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Job CategorySales & Marketing

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